Known affectionately as the “Crystal Queen,” Sierra runs Good Juu Juu! A certified yoga instructor and flexibility coach, she integrates mindfulness and wellness into her artistic journey.

Juujuumama’s creative journey began with a love for drawing and painting, which she later expanded by experimenting with text-to-image AI technology. In November 2022, she minted her first blockchain piece titled Clarity, marking the beginning of her foray into onchain AI art. Since then, her work has been showcased in galleries and exhibitions across the United States, earning recognition for its unique blend of contemporary aesthetics, cultural storytelling, and technological innovation.

As the founder of Ìtàn World, the largest on-chain curations of West African art, Sierra curates intentional exhibitions that spotlight underrepresented artists and celebrate the African diaspora’s cultural richness.